Open AccessVizsgálat egy szegedi dísznövény-kereskedésben
Author(s) -
Brigitta Zsótér,
Helga Hajnal
Publication year - 2013
Publication title -
jelenkori társadalmi és gazdasági folyamatok
Language(s) - English
Resource type - Journals
eISSN - 2676-9867
pISSN - 1788-7593
DOI - 10.14232/jtgf.2013.1-2.92-98
Subject(s) - service (business) , business , advertising , the internet , quality (philosophy) , marketing , geography , computer science , world wide web , philosophy , epistemology
Customers of the examined flower shop are mostly local inhabitants who frequent the place at least on a monthly basis. The market garden do not advertised itself, most of the customers heard about it from other people. The market garden has recently updated its website about which its customers should be informed since a great proportion has never seen it, so they cannot utilize the available services. The respondents are mostly satisfied with the quality of products sold there and made some suggestions to eliminate some smaller mistakes. The planned Internet flower-delivery service is welcomed so the market garden gives the service a start soon. According to the survey there should be more ,,DIY"-activities, where everybody could made his/her own wreaths for Advent or knockers.