Open AccessCONSTRUCCIÓN DEL IMAGINARIO SOCIAL DESDE UNA PERSPECTIVA PUBLICITARIA EN MEDIOS SENSACIONALISTAS. CASO DIARIO EXTRA.
Author(s) -
Edmundo Guillermo Córdova Durán,
José Gabriel Rivera Medina,
Laura Sofía Medina Andrade,
Rosa Raquel Carpio Miranda
Publication year - 2019
Publication title -
international review of communication and marketing mix
Language(s) - English
Resource type - Journals
ISSN - 2605-0447
DOI - 10.12795/irocamm.2019.v02.i02.06
Subject(s) - sensationalism , advertising , context (archaeology) , representation (politics) , perspective (graphical) , the imaginary , issuer , social media , sociology , psychology , art , political science , history , computer science , business , world wide web , politics , law , visual arts , psychotherapist , archaeology , finance
The purpose of this research is to analyze the relationship between the construction of the imaginary and the social representation of the red chronicle: in the idea that sensationalism is one of the characteristics of the written press present in explicit content, generating the greatest visual impact. Depending on the language to be used and the context to be defined, the message must be developed clearly; be it, news, commercial or public opinion; The issuer or advertiser creates content to inform, persuade or remember, they are key actions for the advertising perspective of the advertiser and the composition of the message to be issued. The analysis using descriptive and explanatory research methods will be used for the use of information relevant to sensational media, advertising and message composition in perspective of the advertiser and the consumer reader.