
Study on Customer Loyalty of Tourism Mobile E-commerce Platform—Taking Qunar as an Example
Author(s) -
Juxiang Zhang,
Xuan Zhou
Publication year - 2020
Publication title -
destech transactions on social science, education and human science
Language(s) - English
Resource type - Journals
ISSN - 2475-0042
DOI - 10.12783/dtssehs/icesd2020/34534
Subject(s) - popularity , business , tourism , loyalty , customer satisfaction , interactivity , advertising , loyalty business model , marketing , service (business) , customer delight , service quality , computer science , world wide web , psychology , political science , social psychology , law