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Background:  Automobile manufacturers need to have an insight and understand how consumers, specifically drivers, respond to the advanced driver assistance systems (ADAS) technology in their manufactured vehicles. This study reveals drivers’ perceptions of Malaysia’s advanced driver assistance systems, which is currently lacking in the literature. So far, other studies have focused on countries that are unlike Malaysia’s multi-culture environment.    Methods:  A survey was designed and distributed using convenience sampling to obtain responses from licensed drivers. Questions included demographic and driving questions, the perceptions of benefits and obstacles relevant to ADAS use, vehicle decision-making, and technology use. Data were collected from 818 respondents who were licensed drivers in Malaysia. Results were then analysed using statistical approaches.    Results:  The findings indicated that 76.8% of drivers have a positive attitude towards ADAS technology, particularly safety applications when they are available. Regardless of the accuracy of these systems, acceptance of the technology may shift upon viewing or hearing messages of possible problems with ADAS.    Conclusions:  It can be concluded that the safety advantages of ADAS technology are less valued by drivers who do not have experience of road traffic accidents. Furthermore, acceptance of the technology could be undermined by assuming that the safety applications could be compromised.

Driver perceptions of advanced driver assistance systems: A case study