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Measuring and Modifying Consumer Impulsiveness: A Cost‐Benefit Accessibility Framework
Author(s) -
Puri Radhika
Publication year - 1996
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1207/s15327663jcp0502_01
Subject(s) - citation , library science , computer science , marketing , advertising , business
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