Open AccessRelationships Between Social TV and Enjoyment: A Content Analysis of The Walking Dead’s Story Sync Experience
Author(s) -
Lauren Auverset,
Andrew C. Billings
Publication year - 2016
Publication title -
social media + society
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.941
H-Index - 32
ISSN - 2056-3051
DOI - 10.1177/2056305116662170
Subject(s) - sync , content (measure theory) , content analysis , advertising , social media , psychology , multimedia , computer science , sociology , world wide web , telecommunications , mathematical analysis , channel (broadcasting) , social science , mathematics , business
Some of the most influential conversations about television shows are happening via Twitter, in a process dubbed Social TV. Content analysis of publicly available conversations of The Walking Dead was facilitated through AMC’s Story Sync, facilitating Twitter responses. Results show that Social TV is about far more than isolated immediate reactions to television content; rather, Social TV involves behaviors and cognitions before, during, and after consuming TV programming