Open Access“I know what you’re going to ask me” Why respondents don’t read survey questions
Author(s) -
Kylie Brosnan,
Nazila Babakhani,
Sara Dolničar
Publication year - 2019
Publication title -
international journal of market research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.415
H-Index - 54
eISSN - 2515-2173
pISSN - 1470-7853
DOI - 10.1177/1470785318821025
Subject(s) - respondent , survey data collection , ask price , survey research , survey methodology , psychology , survey instrument , tracking (education) , reading (process) , questionnaire , marketing , social psychology , applied psychology , business , statistics , pedagogy , political science , mathematics , law , finance
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