Open AccessThe Brand Value Continuum: Countering Co-destruction of Destination Branding in Social Media through Storytelling
Author(s) -
Niels Frederik Lund,
Caroline Scarles,
Scott A. Cohen
Publication year - 2019
Publication title -
journal of travel research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.403
H-Index - 132
eISSN - 1552-6763
pISSN - 0047-2875
DOI - 10.1177/0047287519887234
Subject(s) - social media , storytelling , netnography , co creation , advertising , business , perception , value (mathematics) , brand equity , user generated content , marketing , psychology , computer science , narrative , world wide web , neuroscience , machine learning , philosophy , linguistics
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