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When activists in radical, far or extreme right groups claim identities that set them apart from such analytical categories, they are usually given short shrift by commentators and academics, a function of the presumed strategic nature of such claims and the evidential inaccuracies that scrutiny of such claims often reveals. Such responses help ensure critical readings of these groups. However, they also risk overlooking the fact that even where such identifications appear misleading, they may still be causally significant, shaping the groups’ evolution in important ways. I develop this argument using the case of the English Defence League, a group whose activists have tended to claim they are a ‘single-issue group’ protesting only about the supposed threats of ‘Islamification’. I demonstrate how their enactment of this identity, while uneven and erratic, shaped the emergent movement culture, tactical repertoires, intra-movement relations and, ultimately, the ebb and flow of movement viability.

Why Even Misleading Identity Claims Matter: The Evolution of the English Defence League