Open AccessA Customer-oriented Approach for Determining Market Structures
Author(s) -
Rajendra K. Srivastava,
Mark Alpert,
Allan D. Shocker
Publication year - 1984
Publication title -
journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.1177/002224298404800203
Subject(s) - situational ethics , context (archaeology) , product (mathematics) , consumption (sociology) , business , marketing , financial services , perception , market segmentation , empirical research , industrial organization , finance , social science , philosophy , geometry , mathematics , epistemology , neuroscience , sociology , political science , law , biology , paleontology
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