Enriching Cultural Psychology With Research Insights on Norms and Intersubjective Representations

Norms are one of the most important yet least understood processes influencing social behavior. Since the seminal work of Kurt Lewin (1943), social norms have been widely studied in social psychology research, contributing to studies on attitude–behavior relations (e.g., Ajzen, 1991), social influence (e.g., Deutsch \u26 Gerard, 1955), social control (e.g., Ajzen \u26 Madden, 1986; Bandura, 1977), group decision making (e.g., Janis, 1972; Longley \u26 Pruitt, 1980), conformity (e.g., Asch, 1951; Sherif, 1936), and stereotypes (e.g., Schaller \u26 Latané, 1996; Stangor, Sechrist, \u26 Jost, 2001). The goal of this Special Issue is to capture the latest wave of research discoveries on the role of norms in understanding culturally relevant psychological processes (see also Chiu, Gelfand, Yamagishi, Shteynberg, \u26 Wan, 2010; Morris, Hong, Chiu, \u26 Liu, 2015)