K-Pop's popularity strategy in the international arena
Author(s) -
Ayu Nur Aini,
Muhammad Fahmi,
Andri Ardhiyansyah,
Bagja Rahma Putra
Publication year - 2021
Publication title -
nusantara science and technology proceedings
Language(s) - Uncategorized
Resource type - Conference proceedings
ISSN - 2622-9692
DOI - 10.11594/nstp.2021.1006
Subject(s) - popularity , marketing , agency (philosophy) , appeal , business , online advertising , marketing strategy , advertising , market segmentation , digital marketing , computer science , the internet , world wide web , political science , sociology , social science , law
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