
K-Pop's popularity strategy in the international arena
Publication year - 2021
Publication title -
nusantara science and technology proceedings
Language(s) - Uncategorized
Resource type - Conference proceedings
DOI - 10.11594/nstp.2021.1006
Subject(s) - popularity , marketing , agency (philosophy) , appeal , business , online advertising , marketing strategy , advertising , market segmentation , digital marketing , computer science , the internet , world wide web , political science , sociology , law , social science