Open AccessStrategies on Pricing, Greenness Degree, and Carbon Emission Reduction in Supply Chains under Single and Cross Distributions of Green and Nongreen Products
Author(s) -
Doo-Ho Lee
Publication year - 2020
Publication title -
mathematical problems in engineering
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.262
H-Index - 62
eISSN - 1026-7077
pISSN - 1024-123X
DOI - 10.1155/2020/1246536
Subject(s) - stackelberg competition , profitability index , supply chain , business , product (mathematics) , industrial organization , sustainability , competition (biology) , supply chain management , distribution (mathematics) , environmental economics , pricing strategies , microeconomics , marketing , economics , mathematics , ecology , mathematical analysis , geometry , finance , biology
Environmental sustainability has become a critical indicator in evaluations of the success and efficiency of supply chain management. In this study, we consider a two-echelon supply chain composed of two competing manufacturers, two retailers, and one third-party logistics firm. The first manufacturer produces a green product, while the second manufacturer produces a nongreen product. Each of the two retailers can sell only a green product, only a nongreen product, or both green and nongreen products. All products are initially stored by the third-party logistics firm and delivered to the retailers. This study investigates product pricing, the degree of greenness of the first manufacturer’s product, and carbon emission reduction as carried out by the third-party logistics firm. Using a three-stage Stackelberg game framework, we present the equilibrium strategy on pricing, the degree of greenness, and carbon emission reduction for five different distribution channel structures. One of our major findings is that competition between the two manufacturers has a positive influence on the profitability of the supply chain. We also find that it is desirable for each manufacturer to choose a cross-distribution channel for its products considering the sustainability and profitability of the supply chain.