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Wise counsel: A trinity of perspectives on the business value of design
Author(s) -
Gierke Martin,
Hansen James G.,
Turner Raymond
Publication year - 2002
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2002.tb00293.x
Subject(s) - loyalty , value (mathematics) , sociology , perception , process (computing) , management , marketing , business , epistemology , computer science , economics , philosophy , machine learning , operating system
Martin Gierke, James G. Hansen, and Raymond Turner are voices of experience, with distinctive backgrounds and insights. On the other hand, three similar themes can be found in the message each offers: design is a thoughtful, rational process; design should be integral to an organization's business strategy; and, in shaping positive perceptions and building customer loyalty, design contributes to the bottom line.