Premium
Managing digital design at BMW
Author(s) -
Thomke Stefan
Publication year - 2001
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2001.tb00540.x
Subject(s) - perfection , quality (philosophy) , process (computing) , computer science , manufacturing engineering , process management , engineering management , engineering drawing , business , marketing , engineering , philosophy , epistemology , operating system
W ithout sacrificing quality, how does a company that prides itself on its outstanding engineering and the hand‐modeled perfection of its designs integrate computer‐aided design and computer‐aided styling as facets of a commitment to accelerate the development process? This is the question Stefan Thomke poses in a case study that probes the relationship between changes in technology and changes in corporate culture.