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The Contemporary Presidency : The Return of the Honeymoon: Television News Coverage of New Presidents, 1981‐2009
Author(s) -
FARNSWORTH STEPHEN J.,
LICHTER S. ROBERT
Publication year - 2011
Publication title -
presidential studies quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.337
H-Index - 5
eISSN - 1741-5705
pISSN - 0360-4918
DOI - 10.1111/j.1741-5705.2011.03888.x
Subject(s) - presidency , honeymoon , political science , tone (literature) , advertising , media studies , law , politics , sociology , art , business , literature
Content analysis of network evening news coverage during the first year of the Barack Obama presidency revealed coverage that was far more positive in tone than comparable news reports from the first years of the Ronald Reagan, Bill Clinton, and George W. Bush presidencies. Both domestic and international policy evaluations of the Obama presidency were more positive in tone than those of the last three presidents to take office during partisan transfers of power. The findings reveal a revival of the media honeymoon that scholars thought had disappeared during the modern era of a more combative press. An investigation of the “beat sweetening” hypothesis reveals mixed results, suggesting the need for further investigation.