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Sustainable Design: Beyond the Innovation‐Driven Business Model
Author(s) -
Esslinger Hartmut
Publication year - 2011
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.1540-5885.2011.00811.x
Subject(s) - sustainability , sustainable business , order (exchange) , business model , business , process management , business model canvas , sustainable development , knowledge management , marketing , computer science , political science , ecology , finance , law , biology
This essay discusses an evolving business model, the sustainability‐driven business model, that designers are especially well suited to implement and promote. Designers have a responsibility to connect and coordinate human needs and dreams with new opportunities and inspirations from science, technology, and business in order for products and their usage to be culturally relevant, economically productive, politically beneficial, and ecologically sustainable.