Premium
Consumer scholarship and transdisciplinarity
Author(s) -
McGregor Sue L.T.
Publication year - 2007
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1111/j.1470-6431.2007.00599.x
Subject(s) - scholarship , transdisciplinarity , framing (construction) , humanity , sociology , discipline , consumer research , social science , political science , marketing , business , engineering , law , structural engineering
A case is made for the place of transdisciplinary inquiry in consumer scholarship. After framing consumer studies as a discipline, the paper explains seven conventional modes of disciplinarity. Then, the discussion turns to the nuances of the transdisciplinary approach, and what consumer scholarship would look like within this perspective. Seasoned and emerging consumer scholars and practitioners are invited to brave the repercussions of stepping outside of their disciplinary boundary onto a rich fertile space where the academy meets society for the betterment of humanity. Consumer scholarship will never be the same.