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International Corporate Governance and the Responsibility of the Brand
Author(s) -
AdeAjayi Funmi
Publication year - 2004
Publication title -
corporate governance: an international review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.866
H-Index - 85
eISSN - 1467-8683
pISSN - 0964-8410
DOI - 10.1111/j.1467-8683.2004.00359.x
Subject(s) - scrutiny , multinational corporation , corporate governance , business , corporate social responsibility , accounting , stakeholder , public relations , political science , finance , law
Emerging markets present strong corporate governance challenges for the branded multinational which, in view of the greater public trust and scrutiny it receives, has a responsibility to provide its international managers with the necessary tools to maintain its governance standards, even in regions where such standards might be lacking.