Premium
TRENDS IN FOOD MARKETING IN THE UNITED STATES
Author(s) -
Gruen Fred H.G.
Publication year - 1968
Publication title -
australian journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.683
H-Index - 49
eISSN - 1467-8489
pISSN - 0004-9395
DOI - 10.1111/j.1467-8489.1968.tb00564.x
Subject(s) - industrialisation , food marketing , agricultural marketing , commission , marketing , business , distribution (mathematics) , agriculture , profitability index , product (mathematics) , food industry , agricultural economics , economics , marketing management , political science , geography , market economy , finance , relationship marketing , mathematical analysis , geometry , mathematics , archaeology , law
This article discusses some major trends in food marketing in the United States, as revealed in a detailed study of food distribution undertaken by the National Commission on Food Marketing. Attention is focused on the growing industrialisation of farming and the consequent decline in terminal auction markets; the increasing role of new product development in ensuring profitability of food processors. Trends in the food retailing industry are also discussed and compared with conditions prevailing in Australia.