Open AccessEthnographic Expertise as Visionary Catalyst of Collaboration
Author(s) -
BIDERMAN JONATHAN LEROY
Publication year - 2015
Publication title -
ethnographic praxis in industry conference proceedings
Language(s) - English
Resource type - Journals
eISSN - 1559-8918
pISSN - 1559-890X
DOI - 10.1111/1559-8918.2015.01041
Subject(s) - ethnography , sociology , agency (philosophy) , scholarship , creativity , engineering ethics , conversation , context (archaeology) , knowledge management , public relations , management , social science , political science , engineering , computer science , anthropology , communication , law , economics , paleontology , biology
Recent developments in the scholarship of ethnography, combined with growing recognition of the value of collaboration in business, present industrial ethnography with the opportunity to exercise greater agency and leadership. This paper considers updates to theory and practice of ethnographic strategy, positionality, foresight, and design, observing that the combination of these developments is ideal preparation for such leadership and collaboration in a context of increasing complexity. Discussion of business orthodoxy and related critiques contextualizes the conversation. Atul Gawande's development of the surgical safety checklist provides a case study for showing how a deep ethnographic approach can apply the specific capabilities highlighted in this paper to foster collaboration and to understand and solve complex problems in a way that bridges “anthropological” and “design” ethnography. The paper ends with practical suggestions for advancing ethnographic leadership and agency. Additional key words: anthropology – bizdev – business philosophy –creativity – consulting – corporate – entrepreneur – fiction – future – leadership – organizational behavior – startup.