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Intangible cultural heritage, a vital part of our collective human legacy, faces the threat of being lost in the tide of modernization. Preserving and promoting these cultural treasures require innovative approaches that transcend traditional boundaries. In this paper, we introduce "El-FnaVR", a groundbreaking virtual reality (VR) application that captures the vibrant essence of Marrakech&#x2019;s renowned UNESCO-listed Jemaa El-Fna square, Morocco. El-FnaVR immerses users in a detailed virtual replica of the square, replete with lifelike animated characters and spatial 3D audio that reproduces the locale&#x2019;s unique atmosphere faithfully capturing the location&#x2019;s distinctive ambiance. This paper delves into the comprehensive five-stage design and development process of the application, highlighting its unique features and demonstrating how it replicates the diverse activities and performances at the square. A user study, conducted with participants, reveals overwhelmingly positive responses, as participants laud the application&#x2019;s immersive nature, ease of use, and social appeal. The study&#x2019;s findings indicate that El-FnaVR successfully evokes the sensation of being present at the Jemaa El-Fna square, and offers valuable insights into the events and traditions that define it. As a significant step towards the preservation and promotion of intangible cultural heritage.

El-FnaVR: An Immersive Virtual Reality Representation of Jemaa El-Fna in Marrakech for Intangible Cultural Heritage Experiences