Open AccessGeneralisability of advertising persuasion principles
Author(s) -
Byron Sharp,
Nicole Hartnett
Publication year - 2016
Publication title -
european journal of marketing
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 1.199
H-Index - 100
eISSN - 1758-7123
pISSN - 0309-0566
DOI - 10.1108/ejm-12-2015-0842
Subject(s) - comparability , persuasion , originality , advertising , sample (material) , test (biology) , marketing , advertising research , value (mathematics) , computer science , index (typography) , psychology , business , social psychology , mathematics , world wide web , machine learning , chromatography , combinatorics , biology , paleontology , chemistry , creativity
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