Open AccessIntegrating consumer characteristics into the stochastic modelling of purchase loyalty
Author(s) -
Cam Rungie,
Mark Uncles,
Gilles Laurent
Publication year - 2013
Publication title -
european journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.199
H-Index - 100
eISSN - 1758-7123
pISSN - 0309-0566
DOI - 10.1108/ejm-12-2010-0656
Subject(s) - covariate , market segmentation , computer science , loyalty , marketing , psychographic , consumer behaviour , originality , econometrics , business , economics , machine learning , creativity , political science , law
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