Open AccessEffectiveness of pull-based print advertising with QR codes
Author(s) -
Rohit H. Trivedi,
Thorsten Teichert,
Dirk Hardeck
Publication year - 2019
Publication title -
european journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.199
H-Index - 100
eISSN - 1758-7123
pISSN - 0309-0566
DOI - 10.1108/ejm-06-2018-0383
Subject(s) - advertising , product (mathematics) , context (archaeology) , appeal to emotion , appeal , originality , business , marketing , product category , multinomial logistic regression , computer science , psychology , mathematics , social psychology , political science , paleontology , geometry , machine learning , creativity , law , biology
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