Open AccessDomain-specific market segmentation: a wine-related lifestyle (WRL) approach
Author(s) -
Johan Bruwer,
Brigitte Roediger,
Frikkie Herbst
Publication year - 2017
Publication title -
asia pacific journal of marketing and logistics
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.601
H-Index - 46
eISSN - 1758-4248
pISSN - 1355-5855
DOI - 10.1108/apjml-10-2015-0161
Subject(s) - psychographic , market segmentation , wine , segmentation , marketing , purchasing , product (mathematics) , context (archaeology) , consumption (sociology) , exploratory factor analysis , business , advertising , computer science , sociology , geography , mathematics , artificial intelligence , service (business) , food science , social science , chemistry , geometry , archaeology
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