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This article examines the migration motives of entrepreneurial Javanese migrants residing in the regional town of Kupang, East Nusa Tenggara—a relatively resource-poor province in Eastern Indonesia. These migrants had generally worked in agriculture in their hometowns in Java but have engaged in and/or set up informal businesses since their arrival in Kupang. Drawing on a mixed-methods approach (household survey [ n  = 344]; in-depth interviews [ n  = 28]) in 2020, we identified the diverse underlying motives of Javanese entrepreneurial migration to Kupang. Most Javanese respondents emphasised the importance of a combination of factors, including their low levels of education in Java, greater opportunities to improve their quality of life, and tolerant and welcoming locals in Kupang. Associated with these factors, others migrated to escape the difficulties of agricultural work and the need to earn more income to fund their children’s education now and in the future. Our article offers new insights into how changing social and economic conditions in rural Java are increasingly driving migration to the rapidly growing urban clusters in Indonesia’s outer islands, leading to changing urban form, economic trajectories, and social relations.

From farm to the city? Understanding the motives of entrepreneurial Javanese migration to an Indonesian outer island