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The explosive growth of information and the maturity and application of cloud computing, data mining and analysis technology mark that today’s society has ushered in the era of big data. College student management and service work are practical, but the traditional way of it is mostly manual and single qualitative management, which has been unable to meet the growing number of students demands, gradually revealing lots of problems like low efficiency, slow speed, and poor quality. The emergence of big data will effectively improve this problem. College students’ education management workers will be able to accurately control the ideological and behavioral dynamics of students, properly carry out public opinion analysis, and promote the personalized learning and development of college students.

RETRACTED: Research on the application of big data in the management and service of College Students