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In the revolution of information technology, the appearance of Internet of things (IoT) is considered a significant evolution that can enhance the efficiency and prosperity of daily activities. In this context, a few people are aware of the important benefits that can be gained from using IoT services. Generally, previous researchers have studied the technical aspects of IoT, such as architectural dimensions, models, wireless sensor networks and attribute-based signature. The aim of this study is to identify the factors that influence users’ adoption of IoT services at an educational institution in Iraq. The stratified sampling techniques were used to collect data from 221 users (students and lecturers) at university of Basra. Meanwhile, results corroborate that social influence is the most important factor in relation to the behavioral intention (BI) to use IoT services follow by effort expectancy, security and, performance expectancy. Facilitating conditions and BI have an effective influence on the use behavior of IoT services. Ultimately, contributions and recommendations were demonstrated.

A Model Of Factors Influencing Users’ Adoption Of Internet Of Things Services: A Case Study Of Iraqi Educational Institutions