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In resource-based learning (RBV) emphasizing the improvement of the competitive advantage derived from the organization’s strategic resources This research is designed to support and develop models of competitive advantage that are appropriate for private universities based on their own resources. Data in this study were collected using a questionnaire for 9 months. The population in this study are universities in Indonesia. The sampling technique using purposive sampling. The results of the study show that the advantages possessed by the existing tertiary institutions differ from each other depending on the competencies of each of the tertiary institutions.

Strategic Planning as a Mediation of The Influence of Organizational Climate and Competence to Competitive Advantage of Private Higher Education