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The research was conducted to investigate the motivation and the constraints of cattle farmers on innovations innovation during Covid-19 pandemic. It was conducted in Beef Cattle Development Central in Agam Regency, West Sumatera according to Regional Working Plan 2016. The research used survey method and observation with ninety-six cattle farmers in four districts (Ampek Angkek district, Baso district, Canduang district, and Tilatang Kamang district) as respondents which were determined by Slovin’s Formula. The results showed that motivation variables (profit, freedom of choice, wishful thinking and independency indicators) were significantly affected by farmers. In contrast, obstacle variables (cost, time availability, the complexity of innovation, and suitability of innovation on what farmers need) were not-significantly effect to farmers. Meaning that the farmers still in high motivation to adopt an innovation during Covid-19 pandemic. The obstacles of innovation adoption were in low level because the farmers still have the desire to level up their wealthiness even in Covid-19 pandemic.

Motivation and obstacles of cattle farmers on innovation adoption during Covid-19 pandemic in Agam regency, West Sumatera province