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Palm sugar has the potential to become a substitute commodity for domestic sugar, besides being able to play a role in reducing dependence on imported sugar. Brown sugar from palm sap has considerable potential economic. This study aims to determine a) the farm analysis of palm brown sugar agribusiness, b) how the marketing system is c) identify the internal and external factors, and d) formulate and determine the priority of palm brown sugar agribusiness strategies in Serdang Bedagai district. The analysis applied here are, financial analysis, marketing analysis, IFAS/EFAS, SWOT and QSPM. From the results of data processing, it shows that the R / C Ratio value obtained by the craftsmen is 1.044 means that the business is feasible to work on. Aspect analysis marketing farmer’s share and marketing efficiency values in all sugar marketing channels palm brown sugar in is running efficiently. Based on a SWOT analysis, business position palm sugar processing is in quadrant I, S-O strategy that is supporting aggressive growth.

Marketing strategy of brown sugar from palm oil in Serdang Bedagai District