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The article presents an analysis of the image of Syria in the world's leading media (for example, the British, Chinese and Russian media). The need for such an analysis is due to the fact that based on the results obtained, it will be possible to predict the effectiveness of the implementation of the developed anti-crisis strategy of Syria. The results of the study reflect the degree of awareness of the general population about the events of Syria, as well as the tonality of publications about the country. The calculations revealed trends in the level of interest in the country, as well as the ratio of positive and negative information about it in the media. The predicted values of the analyzed data were calculated and recommendations were made on the introduction of the anti-crisis strategy of Syria (on its revision).

The image of Syria in the world media, and its impact on the implementation of the anti-crisis strategy