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Many tourism products are offered to tourist whom travels to Banda in this case study is Marine tourism. The increasing number of demands is potential in bringing pressure upon the coastal and sea sectors. The aims of this research is to study the factors that affects the amount of visits by calculating the economic value of the marine tourism and formulating a strategy in developing a sustainable marine tourism in Banda. The methods used in the study are the multiple linear regression, the travel cost and the exponential comparison. The result shows the equation VISIT = 23.639 − 1.798COST + 0.258INC −0.889AGE + 1.792EDUC (DT) and VISIT = 4.074 − 0.525COST − 0.075INC − 0.815AGE + 1.658EDUC (FT), towards the total visits from Domestic Tourist (DT) and Foreign Tourist (FT) in the tourism area in Banda. The estimated economic value for the tourism area calculated from Domestic Tourist per individual is IDR 7,201,404,479 per year and from Foreign Tourist is US$ 2,571,316 per year. The first alternative strategic priority for the marine tourism in Banda District is from the ecology sector with a ECM value of 450,094,848. This concludes that the ecological sustainability implies on the contiunity of the social and economic sectors.

The sustainable development strategy of marine tourism in Banda District of Central Maluku Regency based on economic valuation.