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The Kampung Tridi of Malang, located in East Java Indonesia, is one of the residential areas located on the banks of Brantas river. This area used to be a slum settlement with a compact living community that received less maintenance and facilities from the local authority. This paper discusses the results of the rebranding effort of Kampung Tridi as the riverbank residential area as an essential tourist attraction in Malang. Territories are an important part of survival, not only in terms of physical characteristics but also social comfort that can be achieved through house setting, space organization, and wholistic spatial planning. This study uses the content analysis method based on literature studying space territory in residential areas with variables, the stipulation of organization and spatial planning, identity, and agreement in the community or community. The results of this study indicate that the territories of public and private spaces in the Tridi village area after rebranding have changed the boundaries and characteristics of space territory caused by changes in the function of the area as a tourist village. This study informs on the importance of rebranding the slump settlement into a productive and active local tourism product.

Rebranding effort for public and private territories in the riverbank settlement of Kampung Tridi Malang