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Berau Regency is located in East Kalimantan known as “Bumi Batiwakkal” which has natural resources rich in flora and fauna. Rapid technological developments, easy access to information, and excessive exploitation of natural resources, especially forests, are a threat to Berau Regency. Increasing the capacity of the community to optimize the potential of local resources needs to be done through the activation and collaboration of various stakeholders in an integrated manner to support the 11 th Sustainable Development Goals. Activation of local commodity-based collaboration and entrepreneurial development is carried out through Participatory Action Research (PAR) with a Design Thinking approach through observing, defining, ideas, prototyping, and storytelling or testing. This approach is used to activate various stakeholder collaborations that contribute to developing superior products through innovative mapping of local potential: natural and human resources. Innovative stages are carried out to present accurate information by 1) Mapping the potential of the environment and community resources as accurate information to mobilize stakeholders in determining strategic steps; 2) Activation of the entrepreneurial ecosystem based on the development of local potential through increasing value-added products and services to improve community welfare. Based on observations, in addition to the beauty of the underwater, Berau Regency also has abundant potential forest products. Besides, the potential of rivers, prehistoric caves, mining, lakes, plantations, and the Gayo tribe culture can be used as an attractive new tourist attraction. Activation and development of local commodity-based social entrepreneurship can be a solution to improve people’s welfare by utilizing the untapped potential.

Community potential mapping for activating and developing of social entrepreneur based on local commodity in Berau Regency, East Kalimantan