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Sports activities play an important role in strengthening physique and improving the quality of life, which makes the proportion of sports consumption in China’s national consumption increase year by year, but the current supply of sports service products in China has not increased with the demand of mass consumption, some sports consumers’ needs are not met, and personalized sports service resources are especially short, which is not conducive to the healthy development of sports economy. Therefore, by analyzing the current sports consumption of mass fitness in Jiangxi Province, this paper introduces an extended linear expenditure system to analyze the new sports consumption growth points in Jiangxi Province from the perspective of consumer demand, and puts forward relevant sports consumption development suggestions in a targeted manner to increase the options for the public to carry out sports consumption and provide reference for promoting the diversification of sports consumption in Jiangxi Province.

Research on the Growth Point of Sports Consumption Based on Extended Linear Expenditure System -- Taking Jiangxi Province as an Example