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With the increase in the number of “head-down people”, the phenomenon of mobile phone addiction has attracted much attention, especially for college students. Through empirical analysis, this article surveyed 400 college students, of which 315 valid questionnaires. Under the premise of controlling the individual’s academic self-efficacy, this research explores and proves the mediating role of mobile phone addiction in artificial intelligence recommendation and academic procrastination behavior. Artificial intelligence recommendation positively affects the individual’s academic procrastination behavior, and works by influencing the individual’s mobile phone addiction, that is, mobile phone addiction plays a complete mediating role between the artificial intelligence recommendation and the individual’s academic procrastination behavior.

journal of physics. conference series

Research on the impact of artificial intelligence recommendation on academic procrastination under the background of big data——The mediating role of mobile phone addiction