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This paper explored the impact of online-shopping additional reviews on sales of search and experience commodity from five perspectives: proportion, length, emotional attitude tendency and time interval. The result shows that the proportion, length, and the emotional attitude tendency of the online-shopping additional reviews have a positive impact on both sales of search commodity and experience commodity. What is more, the number, length and the emotional attitude tendency of online-shopping additional reviews have a larger impact on the sales of experience commodity.

Research on the Influence of Online-shopping Additional Reviews on Product Sales of Search Commodity and Experience Commodity