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With the innovation of mobile internet technology and the popularization of smart phones, China enters a Micro-blog and WeChat Era. The government’s supervision of public opinion will also focus on micro-blogging, WeChat - messaging and other network media platforms. Youth is the main force of the emergence of network public opinion, and improving their media literacy is an important issue at present. This research provides countermeasures and suggestions for improving youth media literacy in the new era.

Resent Situation and Cultivation Strategy of Network Media Literacy of “Micro-blog and WeChat -Era” Youth Generation