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Nowadays, many countries are working to implement e-government in their country. This requires substantial investments and, if the consumers do not make use of them, the investment would be considered a failure. Many previous researches have looked at the validity of consumer traits dimension as well as its role in predicting technology adoption. This research seeks to explore the validity of the dimension of consumer traits in the Malaysian context. Using a structured questionnaire derived from the literature, data was collected from 543 e-service users in both public and private institutions in Malaysia. Data was analyzed using exploratory factor analysis (EFA). The results indicate that the consumer traits were valid with three factor model.

An Exploratory Factor Analysis for Consumer Traits among Malaysian e-Service Users