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U.S. companies have a growing demand for innovative employees with creative thinking and innovative problem-solving skills. This study explored how the Association to Advance Collegiate Schools of Business–accredited U.S. business colleges teach creativity and innovation to prepare graduates to meet the job market demand. The findings indicate that (a) 71% of the colleges offer creativity and innovation courses at varied academic levels, (b) 29% offer the entrepreneurial or innovation management programs at the bachelor of arts/bachelor of science degree level, and (c) 23% provide the master of business administration degree with entrepreneurship or enterprise innovation concentration. The findings also brief on 10 frequently-identified creative thinking approaches for innovation.

Creativity and innovation programs offered by AACSB-accredited U.S. colleges of business: A Web mining study