Significance Accurately evaluating the total impact of predators on prey population growth rates is fundamental to forecasting the consequences of predator conservation and management. That the fear (antipredator responses) predators inspire could contribute to this total impact has only relatively recently been recognized. We experimentally demonstrate that fear itself can impact prey population growth rates in free-living wildlife, extending to transgenerational impacts reducing population growth beyond the parental generation. We report how fear may contribute considerably to the total impact of predators and why this may be the norm in birds and mammals. The critical significance of our work lies in experimentally establishing that inferring the effects of predators using data on direct killing alone risks dramatically underestimating their total impact.