Open AccessUsing product development information to spur the adoption of continuous improvement products
Author(s) -
Nga N. Ho-Dac,
Minu Kumar,
Rebecca J. Slotegraaf
Publication year - 2020
Publication title -
journal of the academy of marketing science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 5.512
H-Index - 170
eISSN - 1552-7824
pISSN - 0092-0703
DOI - 10.1007/s11747-020-00730-6
Subject(s) - new product development , product (mathematics) , business , mediation , marketing , information sharing , product management , process management , knowledge management , computer science , world wide web , geometry , mathematics , political science , law
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