Open AccessCompetitive advertising strategies for programmatic television
Author(s) -
Ivan A. Guitart,
Guillaume Hervet,
Sarah Gelper
Publication year - 2019
Publication title -
journal of the academy of marketing science
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 5.512
H-Index - 170
eISSN - 1552-7824
pISSN - 0092-0703
DOI - 10.1007/s11747-019-00691-5
Subject(s) - competitor analysis , advertising , business , comparative advertising , television advertising , schedule , search advertising , broadcasting (networking) , marketing , online advertising , computer science , the internet , computer network , world wide web , operating system
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