Open AccessEnhancing innovation commercialization through supervisor–sales rep fit
Author(s) -
Sebastian Hohenberg,
Christian Homburg
Publication year - 2019
Publication title -
journal of the academy of marketing science
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 5.512
H-Index - 170
eISSN - 1552-7824
pISSN - 0092-0703
DOI - 10.1007/s11747-019-00644-y
Subject(s) - supervisor , tying , sales management , commercialization , business , marketing , compensation (psychology) , psychology , microeconomics , management , economics , social psychology
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