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Background  Many Japanese visit medical institutions for common cold treatment, which can cause congestion in these institutions and an increase in medical expenses, although the common cold can be treated sufficiently through self‐medication. Therefore, to elucidate the reasons individuals with common colds do not use over‐the‐counter ( OTC ) medication, we conducted an investigation using a self‐administered inquiry sheet to determine reasons for clinic visits and for the avoidance of  OTC  medication.    Methods  The study was of patients with self‐diagnosed common cold symptoms using an anonymous self‐report questionnaire.    Results  Of the 471 patients administered the questionnaire, 442 responded. The analysis was focused on the 37 patients who responded that they had considered using  OTC  medication before coming to the clinic but decided against it and came to the clinic instead. The majority responded positively saying that they felt reassured when seen by a physician (91.9%) and that their common cold was cured more rapidly (89.2%).    Conclusions  It can be presumed that many patients with common colds visit medical institutions because they feel reassured and feel that their symptoms improve at a quicker rate. The findings of this study indicated that there is a need for accurate information and relief from anxiety for patients regarding the common cold.

Reasons for the preference of clinic visits to self‐medication by common cold patients in Japan