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Designing the Tokyo Motor Show 2.0 using System engineering
Author(s) -
MORIUCHI NORIKO,
SHIRASAKA SEIKO
Publication year - 2016
Publication title -
incose international symposium
Language(s) - English
Resource type - Journals
ISSN - 2334-5837
DOI - 10.1002/j.2334-5837.2016.00316.x
Subject(s) - publicity , automotive industry , focus (optics) , stakeholder , exhibition , nothing , engineering , business , engineering management , marketing , political science , public relations , geography , philosophy , physics , optics , archaeology , epistemology , aerospace engineering
In this paper, we apply a systems engineering approach to redesign the Tokyo Motor Show. Our results suggest two improvements. The first is to strengthen international publicity. The second is a change in the focus of the exhibitors to focus on automobile developments and inter‐industry cooperation, by developing relationships with companies from related industries. We must be able to demonstrate the clear re‐examinable steps that led to our conclusions, to convince the stakeholders and move everyone in the same direction. There is nothing that can contribute to this better than systems engineering. Systems engineering has not been previously applied to the Tokyo Motor Show, and we believe that it was successful in encouraging stakeholder participation and agreement, and even led to voluntary actions. The validity of our system design method was demonstrated by the success of the most recent Tokyo Motor Show, which was the biggest exhibition in Japan.