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The Economic Value of Career Counseling Services for College Students in South Korea
Author(s) -
Choi Bo Young,
Lee Ji Hee,
Kim Areum,
Kim Boram,
Cho Daeyeon,
Lee Sang Min
Publication year - 2013
Publication title -
the career development quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.846
H-Index - 53
eISSN - 2161-0045
pISSN - 0889-4019
DOI - 10.1002/j.2161-0045.2013.00045.x
Subject(s) - contingent valuation , willingness to pay , valuation (finance) , value (mathematics) , career counseling , psychology , stigma (botany) , perception , willingness to accept , counseling psychology , social psychology , medical education , clinical psychology , medicine , applied psychology , economics , finance , machine learning , psychiatry , neuroscience , computer science , microeconomics
This study investigated college students’ perception of the monetary value of career counseling services by using the contingent valuation method. The results of a multivariate survival analysis based on interviews with a convenience sample of 291 undergraduate students in South Korea indicate that, on average, participants’ expressed willingness to pay (WTP) for such services ranged from U.S. $10.22 to $10.54 per hour of individual career counseling. Self‐stigma and attitudes toward counseling had positive effects on their WTP, whereas the year in college and social stigma had negative effects. The results provide policy makers with preliminary evidence of the monetary value of career counseling.