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Only Tap Water Delivers Value, Safety, and More
Author(s) -
Kail Greg
Publication year - 2006
Publication title -
opflow
Language(s) - English
Resource type - Journals
eISSN - 1551-8701
pISSN - 0149-8029
DOI - 10.1002/j.1551-8701.2006.tb01896.x
Subject(s) - tap water , business , value (mathematics) , investment (military) , service (business) , water infrastructure , telecommunications , marketing , finance , advertising , public relations , engineering , computer science , political science , water supply , environmental engineering , law , machine learning , politics
This article discusses a campaign launched by AWWA and its member utilities called “Only Tap Water Delivers,” that is intended to educate the public about the value of water and build support for infrastructure investment. The campaign includes print advertisements, talking points, a video, radio public service announcements (PSAs), handouts, and other items that can be adapted to address local circumstances.